“As a pioneering wildlife conservation non-governmental organization in Iran, the ICS has launched a public campaign to celebrate “International Day for Biological Diversity” which has been proclaimed by the United Nations on May 22 in order to increase understanding and awareness of biodiversity issues. Faded among political and economic challenges, the country’s nature is now receiving less attention from decision–makers and people. Many species and their natural ecosystems are in essential need for conservation which is only possible if everybody join. Our campaign’s mission is to highlight various aspects of the country’s extraordinary biodiversity to mobilize the people saving the nature, because we think that we will protect everything we love and we love everything we know. So, please join us and share this campaign to spread the word.