In recent years, the Iranian Cheetah Society has taken the opportunity to use sporting events (in particular the most popular sport in Iran, football) to educate the public about cheetahs and other wildlife in danger of extinction. Following recent cooperations with the Football Federation the Society took part in the education and training workshop of the second Football Festival for Schoolchildren. More than 500 schoolboys attended the festival where in addition to improving their football skills they learnt about cheetahs through games and educational activities.