“Traditionally Iranian culture has had a long association with wildlife which is evident within many traditional rituals. The “12-animals calendar”, inherited from the Mongol invasion of the 13th century, is just an example of this relationship. Although this calendar has now been replaced by Jalali (solar) calendars the animal signs are still thriving as a symbol of the annual ceremonies. Leopard, as the twelfth animal, is the symbol of Iranian New Year (1389) which began in the spring of 2010.
Recently, Wildlife Middle East magazine has published a report about the ICS efforts to celebrate 2010 as the year of leopard in Iran. You can download “2010: A YEAR FOR THE ENDANGERED PERSIAN LEOPARD” as a pdf here.