Coincidence of Solar year and Mongolian horoscopy (2010: leopard year) was a wonderful opportunity to highlight Persian leopard as one of the most endangered mammals of Iran. Accordingly, various plans were established to increase public awareness about Persian leopard status in Iran as well as abroad.
We mainly focused on capacity building and training of local experts and game wardens, because they are mainly in charge of conservation of the species who usually suffer from lack of appropriate knowledge and training. On the other hand, an Online Center was established composing of Persian leopard literature to provide interested people easy opportunity to learn the latest findings about the Persian leopard and scientific seminars were organized for university students across the country. Mass media were fed with leopard facts to cover the Iranian community broadly. On the other hand, a dynamic database was prepared and updated regularly based on human-caused mortalities of leopards during the past decade in Iran.
After evaluating the project